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Конкурс Beyond the Bag Challenge



The Beyond the Bag Challenge aims to identify innovative new design solutions that serve the function of today’s single-use plastic retail bag, delivering ease and convenience for consumers while striving to lessen the impact on the environment. Successful solutions will strive to be compatible in diverse retail environments, deliver the ease and convenience of the single-use plastic bag, and reduce or eliminate the environmental impact. Solutions will address the packaging that transports products from point of sale to final customer destination. The Challenge is not seeking solutions to address inter-region shipping or long-distance delivery.

‍Opportunity Areas:

·        Reusable models, including closed loop delivery, container exchanges, and reverse vending machines: high quality packaging that serves the purpose of today’s single-use bag, but remains in circulation for multiple uses within a user-friendly system

·        Bagless solutions, including zero waste stores and systems, autonomous vehicle and drone delivery, and more: experimenting with tech-driven models and solutions that deliver the functional value of a bag without the creation or use of a single-use bag

·        Innovative materials, including bio-based bags and smart carriers: pioneering sustainable materials that replace single-use plastic bags and bring value to customers, retailers and the recovery system after-use

‍Customer Interaction Points to design for:

·        Point of Sale Checkout: The moment in which customers transition from browsing goods in a store to taking them home is a key design opportunity for companies looking to provide a delightful and memorable customer experience. Yet changes to this process are rapidly emerging, including automated self-checkout and in-store tracking technology that is changing where and how a transaction takes place. Retailers seeking to implement new ways of interacting with customers at the point of sale are seeking to leverage the existing physical kiosk space, account for the time constraints associated with the check-out process, and ensure they continue to have the ability to seamlessly serve a continuous flow of shoppers. How might new solutions optimize effort for customers, cashiers, and retailers, create value, and reduce environmental harm? How do new, automated capabilities at shelves, carts, and checkout open opportunities for efficiency and sustainability in transferring products? 

·        In-Store Pickup: An increasing number of consumers are buying online and then picking up in-store—whether at a dedicated kiosk, curbside in their vehicles, or via storage lockers. The flow of product is also changing as there are new return channels and options are established. How might we design bag or bag alternatives into these physical spaces within and beyond the store where customers are now engaged? What opportunities might be afforded with this lead time between requesting products and transporting them? How might the digital experience suggest or incentivize a transaction free of single-use plastic bags?

·        Local Delivery from Retailer: The emerging appetite for localized community delivery services creates new opportunities for bag and bag alternatives as new stakeholders are involved, new needs arise, and the responsibilities of retailers, customers, and delivery couriers are redefined. An increasing number of retailers are converting excess space in their stores into micro-fulfillment centers. While some retailers have their own delivery systems, a large number of 3rd-party gig services are also acting as a bridge — creating challenges in consistency and control for single-use plastic bag alternatives. How might the different modes of transit—gig couriers, delivery fleets, autonomous vehicles, and beyond—create new efficient and sustainable possibilities that were previously unavailable to the consumer when transporting goods from point-of-sale to destination? What circular opportunities might be created as goods move from place to place within a community, or in the reuse, return and disposal of a bag or bag alternative?

Review these Use Cases and Personas to get started.