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Грантовая программа от National Geographic Society «Создание условий для природы»

National Geographic Society is currently inviting applicants for its programme entitled “Making the Case for Nature” to determine effective ways to market wildlife to inspire positive action to save species and ecosystems by applying principles of science communication.

Priorities

Priority will be given to projects that aim to do one or more of the following:

        Identify the specific visual and narrative communication mechanisms that will elicit action for wildlife conservation from target audiences. Multidisciplinary collaborations between scientists (e.g., neuroscientists, psychologists) and visual artists (e.g., photographers, videographers, painters, technologists) are strongly encouraged

        Measure differences in attitudes and/or behaviors across diverse audiences (e.g., ages, geographic regions, backgrounds) based on how information about wildlife is presented; proposals that use creative approaches to overcome sample size issues are encouraged

        Apply and test social marketing principles to determine best practices when communicating about wildlife conservation to inspire action and increase or maintain engagement from target audiences

Funding Information

Typical proposal requests should be less than $30,000, but applicants may request up to $50,000. Successful applicants may use awarded funds over one or two years.

Eligibility Criteria

        National Geographic Society seeks proposals from around the world that advance the science of nature communication by systematically testing visual and marketing methods; visualizing complex data; or developing and evaluating new techniques directed to motivate action to conserve wildlife.

        Requesting funds to “buy out” salaries for full-time employees from their institutions is not allowed. All applications should include a clear review of the state of knowledge about the topic and a plan for evaluating the outcomes of the proposed work.

Deadline: 10 July 2018 For more information, please visit Making the Case for Nature